Control Your Career - Learn To Code

I was an early adopter of the coding movement (translation: I was one of the young geeks who spent hours on a Commodore 64 typing lines of "if-then" code that would spit out my name).  Unfortunately, I didn't stick with it, and I have often regretted not staying current with the basics of coding over the years.  More frustrating than anything is the fact that I can't make seemingly easy changes and customization to any of my own websites without pulling my hair out.

I may be in the minority among people my age, but I believe strongly that we should understand how to code, or at least how it works.  I also feel that schools should be leading this charge and instilling a basic understanding of coding at the elementary school level, much like cursive and reading.

As technology continues to become completely entwined in our lives, understanding how the technologies we use work will provide a distinct competitive advantage over those who know little or nothing about it.  And, for what it's worth, using electronics is not akin to understanding how they work.

For this reason, I've been taking a few lessons online, thanks to some good friends at CoWork MYR who have turned me on to a few sites for beginners like me.  For those inclined to take the self-taught approach and learn a little coding, below are a few resources I have utilized and found useful.

- Code Academy: Free website with a great set of resources.
- Udemy: With numerous online classes that cover many topics, there are a few good coding courses.  Most are pay as you go, but keep your eye open for frequent discount coupon codes.
- Tree House: Very easy to follow video tutorials with work spaces you can use to follow along.

By now means are these the only resources.  A simple Google search will result in numerous resources, though I have include a few below from a great resource I found.

- GirlDevelopIt.com: An international nonprofit that provides mentorship and instruction, committed to making sure women of all ages, races, education levels, income, and upbringing can build confidence in their skill set to develop web and mobile applications.

- Udacity.com: Stanford University’s Udacity is one of many sites that make college courses—including Introduction to Computer Science—available online for free.

- ComputerClubhouse.org: Helping more than 25,000 young people from low-income communities learn to express themselves creatively with new technologies every year.

- CoderDojo.com: Through CoderDojo’s volunteer-led sessions, young people can learn to code, go on tours of tech companies and hear guest speakers.

- CodeSchool.com: Offers online courses in a wide range of programming languages, design and web tools.

- GirlsWhoCode.com: Geared specifically toward 13 to 17 year old girls, pairs instruction and mentorship to “educate, inspire and equip” students to pursue their engineering and tech dreams.

- BlackGirlsCode.com: Aims to help address the “dearth of African-American women in science, technology, engineering and math professions” through workshops for young girls of color.

- GeneralAssemb.ly: Offers a variety of coding courses at their campuses across the globe. Additionally, their free online platform, Dash, teaches HTML, CSS and Javascript through fun projects on a simple interface that is accessible from your web browser.


And, from TED: Mitch Resnick of MIT Media Lab: Coding isn’t just for computer whizzes — it’s for everyone. In a fun, demo-filled talk Resnick outlines the benefits of teaching kids to code, so they can do more than just “read” new technologies — but also create them. (Filmed at TEDxBeaconStreet.)

The Skinny on Public Relations

I love the concept of public relations.  Its such a powerful, affordable and effective tool to promote your business ... if you use it right.  Check out this article by Wendy Marx of Marx Communications, which provides a few great tips for forging your PR strategy.  It's a great place to start.




The Skinny on PR and How to Make It Work for You
By Wendy Marx

People often think you buy PR like you order a pizza: on demand, with all the seasonings and toppings you want.

But PR can't be boxed. A service business, it's dependent in part on the media and others to tell its story, and on marketing and word-of-mouth to make the story hum. It's also affected by world events: If there's a major terrorism outbreak, your story about launching a new gizmo may get buried—or not told at all.

In the age search engines, PR has also had to adjust its perspective: Not only earned media but also owned media (the content you create and publish) matters now, including social media.

To help you navigate this new world of PR, here's a road map to understanding its contours and features—along with tips on how to get some of that PR yourself.

Public relations is NOT advertising and journalists are NOT stenographers.

A reporter is not going to jump at the chance to write about your company, nor do so in exacting detail. A reporter needs news, not a puff piece.

Instead: Show, don't tell. Let's say you're a leadership consultancy. Can you comment on leadership changes in the news? Discuss a major company's new hiring practices? Focus on demonstrating your expertise, not just shouting about it from the rafters.

PR people are NOT in cahoots with journalists

PR people don't normally see media copy before publication. After all, reporters are writing a story, not serving your company.

Instead: Ask a reporter whether he or she wants to fact-check anything with you. Some will agree to that. Provide a reporter with a written recap of any interviews, particularly if the subject matter is complicated or confusing. Offer a Q&A or fact sheet that quickly and easily covers the material. Create visuals, where possible, to illustrate your story.

Public Relations is NOT Based on the idea that a PR strategy is created out of thin air

Public relations, like journalism, is based on fact, not fiction. For a PR person to do his job, facts and a story line are requirements. For example, don't expect to build a PR strategy for a survey until you have the survey results.

Instead: Facts in hand, build a strategy for each campaign. Develop a story line with supporting facts. Determine the best venues and ways to tell your story that will reach your key targets. List the content and people needed to make everything happen.

Public Relations is NOT simply about getting the media to write about you

Today, there are multiple nonpaid ways to get your story told—via article writing, webinars, speaking, social media, video, whitepapers, infographics, e-books, newsletters, blogs… The only limiting factor is your imagination.

So although it's useful from a credibility perspective to have the media showcase your thought leadership and knowledge, you don't have to (nor should you) depend only on them.

Here are three essential tips to help you tell your story—both to the media and to customers and prospects:


  1. Develop story ideas people care about. Most trade publications are eager for good content to publish that is not self-promotional. If you can broaden your sphere of influence, pitch your story idea to general business outlets; some, including Businessweek and Forbes, take high-quality, non-self-promotional contributions. Underscore "high quality." And don't forget you can easily publish articles yourself via a blog, website, or newsletter.
  2. Get your happy clients to tell your story. Nothing beats a satisfied customer's telling your story, which is why smart companies include client testimonials on their sites, even if the customer wants to remain anonymous. If you can name your customer, even better.
  3. Develop content that people are eager to consume. Marketo is one company that is a master at this. A virtual content machine, the lead gen company produces reams of free, quality content to help its B2B audience be better marketers. HubSpot is another great creator of educational content. You don't, however, have to launch a content blitz. Begin with an explanatory article or two about your industry that informs and doesn't just sell. Let people know you care and understand their challenges; that will be the first step to a dialogue—and, ultimately, a winning relationship. 

So next time you call for some of that good old-time PR, remember that PR is not something you buy at the counter or order by phone. Ensure your public relations is tailored to your company's needs and audience, and educate—don't sell. Only then can public relations establish your bona fides and endear you to prospects.

- Wendy Marx is president of Marx Communications, an award-winning B2B PR agency that turns companies and their executives into thought leaders.

Our Net Neutrality Savior?

Is @IamJohnOliver our #NetNeutrality Savior?

I've written about net neutrality and expressed my concerns over its impending elimination on a couple of occasions (first and second).  While I have tried to stress the importance that we all stand against big corporations and the FCC to keep the net neutral, it's often difficult to express this passion in text.

Enter, John Oliver

For those of your who don't know John Oliver, he is an English comedian best known (for now, anyway) for as the English bloke on the Daily Show with John Stewart.  Quite Honestly, I haven't seen a better explanation and call to action (and comic relief) than this clip from his new HBO show, The Last Week.  It's worthy of watching the entire 13 minute clip below.  

He also provides a link and a passionate (if you want to call it that) call to action ... which evidently crashed the FCC website (@IAmJohnOliver):
Check the video out here:

10 Tips to Change the World from a Navy Seal

Every year at this time, I love to watch the university commencement speeches.  Some entertain magically through uncanny wit and satire while others move you to tears.  All are full of insightful nuggets of wisdom and get you pumped up to face the challenges of an uncertain tomorrow -- just as any commencement should do.  This year, the 2014 lineup was very impressive, and but one speech stood out, by Naval Admiral William H. McRaven at the University of Texas.  Check it out below.
The speech, which is embedded at the end of this post, is 20 minutes long but worth it.  The transcript is below if, like me, you don't have the patience.  Cheers!

The University’s slogan is,

“What starts here changes the world.”

I have to admit—I kinda like it.

“What starts here changes the world.”

Tonight there are almost 8,000 students graduating from UT.

That great paragon of analytical rigor, Ask.Com says that the average American will meet 10,000 people in their lifetime.

That’s a lot of folks.

But, if every one of you changed the lives of just ten people—and each one of those folks changed the lives of another ten people—just ten—then in five generations—125 years—the class of 2014 will have changed the lives of 800 million people.

800 million people—think of it—over twice the population of the United States. Go one more generation and you can change the entire population of the world—8 billion people.

If you think it’s hard to change the lives of ten people—change their lives forever—you’re wrong.

I saw it happen every day in Iraq and Afghanistan.

A young Army officer makes a decision to go left instead of right down a road in Baghdad and the ten soldiers in his squad are saved from close-in ambush.

In Kandahar province, Afghanistan, a non-commissioned officer from the Female Engagement Team senses something isn’t right and directs the infantry platoon away from a 500 pound IED, saving the lives of a dozen soldiers.

But, if you think about it, not only were these soldiers saved by the decisions of one person, but their children yet unborn—were also saved. And their children’s children—were saved.

Generations were saved by one decision—by one person.

But changing the world can happen anywhere and anyone can do it.

So, what starts here can indeed change the world, but the question is…what will the world look like after you change it?

Well, I am confident that it will look much, much better, but if you will humor this old sailor for just a moment, I have a few suggestions that may help you on your way to a better a world.

And while these lessons were learned during my time in the military, I can assure you that it matters not whether you ever served a day in uniform.

It matters not your gender, your ethnic or religious background, your orientation, or your social status.

Our struggles in this world are similar and the lessons to overcome those struggles and to move forward—changing ourselves and the world around us—will apply equally to all.

I have been a Navy SEAL for 36 years. But it all began when I left UT for Basic SEAL training in Coronado, California.

Basic SEAL training is six months of long torturous runs in the soft sand, midnight swims in the cold water off San Diego, obstacles courses, unending calisthenics, days without sleep and always being cold, wet and miserable.

It is six months of being constantly harassed by professionally trained warriors who seek to find the weak of mind and body and eliminate them from ever becoming a Navy SEAL.

But, the training also seeks to find those students who can lead in an environment of constant stress, chaos, failure and hardships.

To me basic SEAL training was a life time of challenges crammed into six months.

So, here are the ten lessons I learned from basic SEAL training that hopefully will be of value to you as you move forward in life.

Every morning in basic SEAL training, my instructors, who at the time were all Vietnam veterans, would show up in my barracks room and the first thing they would inspect was your bed.

If you did it right, the corners would be square, the covers pulled tight, the pillow centered just under the headboard and the extra blanket folded neatly at the foot of the rack—rack—that’s Navy talk for bed.

It was a simple task—mundane at best. But every morning we were required to make our bed to perfection. It seemed a little ridiculous at the time, particularly in light of the fact that were aspiring to be real warriors, tough battle hardened SEALs—but the wisdom of this simple act has been proven to me many times over.

If you make your bed every morning you will have accomplished the first task of the day. It will give you a small sense of pride and it will encourage you to do another task and another and another.

By the end of the day, that one task completed will have turned into many tasks completed. Making your bed will also reinforce the fact that little things in life matter.

If you can’t do the little things right, you will never do the big things right.

And, if by chance you have a miserable day, you will come home to a bed that is made—that you made—and a made bed gives you encouragement that tomorrow will be better.

If you want to change the world, start off by making your bed.

During SEAL training the students are broken down into boat crews. Each crew is seven students—three on each side of a small rubber boat and one coxswain to help guide the dingy.

Every day your boat crew forms up on the beach and is instructed to get through the surfzone and paddle several miles down the coast.

In the winter, the surf off San Diego can get to be 8 to 10 feet high and it is exceedingly difficult to paddle through the plunging surf unless everyone digs in.

Every paddle must be synchronized to the stroke count of the coxswain. Everyone must exert equal effort or the boat will turn against the wave and be unceremoniously tossed back on the beach.

For the boat to make it to its destination, everyone must paddle.

You can’t change the world alone—you will need some help— and to truly get from your starting point to your destination takes friends, colleagues, the good will of strangers and a strong coxswain to guide them.

If you want to change the world, find someone to help you paddle.

Over a few weeks of difficult training my SEAL class which started with 150 men was down to just 35. There were now six boat crews of seven men each.

I was in the boat with the tall guys, but the best boat crew we had was made up of the the little guys—the munchkin crew we called them—no one was over about 5-foot five.

The munchkin boat crew had one American Indian, one African American, one Polish American, one Greek American, one Italian American, and two tough kids from the mid-west.

They out paddled, out-ran, and out swam all the other boat crews.

The big men in the other boat crews would always make good natured fun of the tiny little flippers the munchkins put on their tiny little feet prior to every swim.

But somehow these little guys, from every corner of the Nation and the world, always had the last laugh— swimming faster than everyone and reaching the shore long before the rest of us.

SEAL training was a great equalizer. Nothing mattered but your will to succeed. Not your color, not your ethnic background, not your education and not your social status.

If you want to change the world, measure a person by the size of their heart, not the size of their flippers.

Several times a week, the instructors would line up the class and do a uniform inspection. It was exceptionally thorough.

Your hat had to be perfectly starched, your uniform immaculately pressed and your belt buckle shiny and void of any smudges.

But it seemed that no matter how much effort you put into starching your hat, or pressing your uniform or polishing your belt buckle—- it just wasn’t good enough.

The instructors would find “something” wrong.

For failing the uniform inspection, the student had to run, fully clothed into the surfzone and then, wet from head to toe, roll around on the beach until every part of your body was covered with sand.

The effect was known as a “sugar cookie.” You stayed in that uniform the rest of the day—cold, wet and sandy.

There were many a student who just couldn’t accept the fact that all their effort was in vain. That no matter how hard they tried to get the uniform right—it was unappreciated.

Those students didn’t make it through training.

Those students didn’t understand the purpose of the drill. You were never going to succeed. You were never going to have a perfect uniform.

Sometimes no matter how well you prepare or how well you perform you still end up as a sugar cookie.

It’s just the way life is sometimes.

If you want to change the world get over being a sugar cookie and keep moving forward.

Every day during training you were challenged with multiple physical events—long runs, long swims, obstacle courses, hours of calisthenics—something designed to test your mettle.

Every event had standards—times you had to meet. If you failed to meet those standards your name was posted on a list and at the end of the day those on the list were invited to—a “circus.”

A circus was two hours of additional calisthenics—designed to wear you down, to break your spirit, to force you to quit.

No one wanted a circus.

A circus meant that for that day you didn’t measure up. A circus meant more fatigue—and more fatigue meant that the following day would be more difficult—and more circuses were likely.

But at some time during SEAL training, everyone—everyone—made the circus list.

But an interesting thing happened to those who were constantly on the list. Over time those students-—who did two hours of extra calisthenics—got stronger and stronger.

The pain of the circuses built inner strength-built physical resiliency.

Life is filled with circuses.

You will fail. You will likely fail often. It will be painful. It will be discouraging. At times it will test you to your very core.

But if you want to change the world, don’t be afraid of the circuses.

At least twice a week, the trainees were required to run the obstacle course. The obstacle course contained 25 obstacles including a 10-foot high wall, a 30-foot cargo net, and a barbed wire crawl to name a few.

But the most challenging obstacle was the slide for life. It had a three level 30 foot tower at one end and a one level tower at the other. In between was a 200-foot long rope.

You had to climb the three tiered tower and once at the top, you grabbed the rope, swung underneath the rope and pulled yourself hand over hand until you got to the other end.

The record for the obstacle course had stood for years when my class began training in 1977.

The record seemed unbeatable, until one day, a student decided to go down the slide for life—head first.

Instead of swinging his body underneath the rope and inching his way down, he bravely mounted the TOP of the rope and thrust himself forward.

It was a dangerous move—seemingly foolish, and fraught with risk. Failure could mean injury and being dropped from the training.

Without hesitation—the student slid down the rope—perilously fast, instead of several minutes, it only took him half that time and by the end of the course he had broken the record.

If you want to change the world sometimes you have to slide down the obstacle head first.

During the land warfare phase of training, the students are flown out to San Clemente Island which lies off the coast of San Diego.

The waters off San Clemente are a breeding ground for the great white sharks. To pass SEAL training there are a series of long swims that must be completed. One—is the night swim.

Before the swim the instructors joyfully brief the trainees on all the species of sharks that inhabit the waters off San Clemente.

They assure you, however, that no student has ever been eaten by a shark—at least not recently.

But, you are also taught that if a shark begins to circle your position—stand your ground. Do not swim away. Do not act afraid.

And if the shark, hungry for a midnight snack, darts towards you—then summons up all your strength and punch him in the snout and he will turn and swim away.

There are a lot of sharks in the world. If you hope to complete the swim you will have to deal with them.

So, if you want to change the world, don’t back down from the sharks.

As Navy SEALs one of our jobs is to conduct underwater attacks against enemy shipping. We practiced this technique extensively during basic training.

The ship attack mission is where a pair of SEAL divers is dropped off outside an enemy harbor and then swims well over two miles—underwater—using nothing but a depth gauge and a compass to get to their target.

During the entire swim, even well below the surface there is some light that comes through. It is comforting to know that there is open water above you.

But as you approach the ship, which is tied to a pier, the light begins to fade. The steel structure of the ship blocks the moonlight—it blocks the surrounding street lamps—it blocks all ambient light.

To be successful in your mission, you have to swim under the ship and find the keel—the centerline and the deepest part of the ship.

This is your objective. But the keel is also the darkest part of the ship—where you cannot see your hand in front of your face, where the noise from the ship’s machinery is deafening and where it is easy to get disoriented and fail.

Every SEAL knows that under the keel, at the darkest moment of the mission—is the time when you must be calm, composed—when all your tactical skills, your physical power and all your inner strength must be brought to bear.

If you want to change the world, you must be your very best in the darkest moment.

The ninth week of training is referred to as “Hell Week.” It is six days of no sleep, constant physical and mental harassment and—one special day at the Mud Flats—the Mud Flats are an area between San Diego and Tijuana where the water runs off and creates the Tijuana slue’s—a swampy patch of terrain where the mud will engulf you.

It is on Wednesday of Hell Week that you paddle down to the mud flats and spend the next 15 hours trying to survive the freezing cold mud, the howling wind and the incessant pressure to quit from the instructors.

As the sun began to set that Wednesday evening, my training class, having committed some “egregious infraction of the rules” was ordered into the mud.

The mud consumed each man till there was nothing visible but our heads. The instructors told us we could leave the mud if only five men would quit—just five men and we could get out of the oppressive cold.

Looking around the mud flat it was apparent that some students were about to give up. It was still over eight hours till the sun came up—eight more hours of bone chilling cold.

The chattering teeth and shivering moans of the trainees were so loud it was hard to hear anything and then, one voice began to echo through the night—one voice raised in song.

The song was terribly out of tune, but sung with great enthusiasm.

One voice became two and two became three and before long everyone in the class was singing.

We knew that if one man could rise above the misery then others could as well.

The instructors threatened us with more time in the mud if we kept up the singing—but the singing persisted.

And somehow—the mud seemed a little warmer, the wind a little tamer and the dawn not so far away.

If I have learned anything in my time traveling the world, it is the power of hope. The power of one person—Washington, Lincoln, King, Mandela and even a young girl from Pakistan—Malala—one person can change the world by giving people hope.

So, if you want to change the world, start singing when you’re up to your neck in mud.

Finally, in SEAL training there is a bell. A brass bell that hangs in the center of the compound for all the students to see.

All you have to do to quit—is ring the bell. Ring the bell and you no longer have to wake up at 5 o’clock. Ring the bell and you no longer have to do the freezing cold swims.

Ring the bell and you no longer have to do the runs, the obstacle course, the PT—and you no longer have to endure the hardships of training.

Just ring the bell.

If you want to change the world don’t ever, ever ring the bell.

To the graduating class of 2014, you are moments away from graduating. Moments away from beginning your journey through life. Moments away from starting to change the world—for the better.

It will not be easy.

But, YOU are the class of 2014—the class that can affect the lives of 800 million people in the next century.

Start each day with a task completed.

Find someone to help you through life.

Respect everyone.

Know that life is not fair and that you will fail often, but if you take take some risks, step up when the times are toughest, face down the bullies, lift up the downtrodden and never, ever give up—if you do these things, then next generation and the generations that follow will live in a world far better than the one we have today and—what started here will indeed have changed the world—for the better.

Thank you very much. Hook ‘em horns.

MusicFri: John Williams

On the way to school every day, my son and I play a game.  Whether we pretend to imagine ourselves in a Minecraft or Star Wars world as we drive or play "I Spy", we find something to chat about.  This morning, he wanted to hear the Star Wars "Light Side" and "Dark Side" themes, so we pulled it up on YouTube and pumped it through the car.  I'm sure he heard and pictured Luke Skywalker and Darth Vader in his head, but I envisioned John Williams on a pedestal gesticulating to the rich tones and triumphant tympani.  It has been a very long time since I sat and listened to the theme by itself, without the visual distraction of bright lasers and childhood emotions teeming in me.  It was amazing.


I'm sure I'm not that only person who has ever noticed the symphonic brilliance of John Williams, but conveying this to an eight year old proved to be a bit difficult.  I tried to explain to my son that the bold sounds he was hearing, the very same ones that so clearly disseminating between "light" and "dark", were actually composed by a human being.  That is, these notes, the tempo, the chemistry between the instruments and the the profound emotions the whole creates, were at one time nothing more than a sound in one person's head.  These notes were written down on a piece of paper, everything from the selection of the instrument to the specific timing of every precussion beat and symbol, were at one time ... nothing.  

One person, dreamed it up.  One person wrote it down.  One person created it.

John Williams.  One of the greatest composers of a generation.  Dare I say, of all time. 

Of course, a conversation with an eight year old really couldn't get past imaginary light saber battles while the music coursed through the cabin of the car.  I guess I'll have to wait a few more years until he can appreciate the work of John Williams.  

Until then, here's some very preliminary psych-up music for December 2015.