What Happened To Children's Menus?


If You Won't Eat It.
Why Make Your Kids?
I spent the good part of my first 36 years choosing the meals I wanted.  When I was young, however, it was up to my folks.  They rarely ate out, so often I had to eat what they served up.  From what I remember, it was always healthy, rarely fried or processed, and typically included meat and vegetable, and sometimes a very small desert, often fruit.  If I didn’t eat what I was served, I went hungry.  Pretty straight forward.  It wasn’t until I got hitched and inherited my wonderful stepson, Christopher, that I was suddenly catapulted to head children’s food critic for our family.
Now, I consider myself somewhat of a food snob, in that I watch carefully what I put into my body.  Years of studying and reading nutrition and countless hours of food documentaries have made me understand that most food we are exposed to in the US is marginally nutritious at best.  And, genetically modified, hormone or antibiotic treated food pretty much scares me silly.  My wife is a recent food snob convert, which was easy considering I love to cook and often do so as if the kitchen was my lectern.  She is originally from a moderately large city in Russia, where typically only the freshest produce, dairy and bread is available for purchase.  Where food labels (if they were required) would consist of four ingredients, not 27 as they often are here.  Where if you didn’t eat your food in three days, some other furry, green culture would do it for you.   The idea of watching what you ate was new, because until she moved to the US, she never had to worry about petroleum-based ingredients in her food.

With the obesity problem continuing to grow and becoming one of the most significant health issues in our society, it’s difficult to ignore the warning signs.  Food portions have increased dramatically, and cheap, convenient food has ingrained itself in our daily landscape and routine.  We have all come to expect to purchase a 6-month supply of cornbread stuffing and for it to stay edible for five years.  In the end, however, we are responsible for our own choices.  If our belt sizes and dependency on pharmaceuticals to control our blood pressure isn’t warning enough, then when we die of heart failure, we have nobody to blame but ourselves.

But children are not adults.   They do not have the savvy ability to know good nutrition from bad.  They know not the consequences of what they put in their bodies, which is the reason a child can eat an entire Costco size bag of M&Ms without thinking twice.  We, as adults, are their mentors, their educators, their enforcers.  It is our responsibility and obligation to assure the welfare of our children by providing nutritional options and encouraging proper eating habits.

So then, what is up with children’s menus at restaurants?  When was it decided that a children’s meal should include fried processed meat parts, cheesy processed grains and sugar-ladened drinks?  Why is that when nutrition is absolutely most important, during the critical developmental stages of a child’s life, we are feeding and encouraging absolute crap when eating out?

This first struck me when my wife and I first started dating and taking little Christopher, 3 years old at the time, to a few local restaurant chains.  In almost every incidence, we were greeted by a happy and hardy server who would turn to Christopher and ask, “Can I get you something to drink?  Sprite?  Chocolate milk?”

Sprite?  Chocolate milk?  Let me get this straight … high-fructose corn syrup fizzy water or over-sugared hormone-laden milk?   Seriously?  When did these become the default offerings to children? To add fuel to my already growing angst and dislike of this practice, there are several restaurants where we live that offer white milk or juice as a substitute … for an additional charge!  Are you freaking kidding me?  Now they actually encourage the consumption of high-sugary drinks with zero nutritional value through monetary incentive?  That should be illegal.  And, don’t even get me started on Happy Meals!

Then, look at what is consistently offered up on every kid’s meal menu.  Chicken nuggets, French fries, pizza, macaroni and cheese.  Where are the pure proteins, complex carbohydrates, healthy fats?  I can’t tell you the number of times I’ve been met with a completely blank and puzzled look when I asked if we could get grilled chicken for our kid.  I know it’s not on the menu, but can you grill a piece of chicken for my kid?  Do you even offer vegetables in anything less than one-pound portions?  Funny story … we have actually had a server ask us sincerely, as if she felt true concern for our child’s well-being, if Christopher might like some French fries or Ranch dressing to help make his food more pleasurable.  We’ve also had servers look at us as if we should have child protective services called.  All we want to do is give our kid a healthy meal that tastes good … how did we become the bad guys?

Don’t get me wrong, we don’t run a military-style feeding routine, and for the most part, Christopher enjoys his meals.  I’m a persuasive cook, what can I say?  In fact, I’ve never seen anybody eat as many greens and as much fruit as this kid.  We do indulge from time to time, for instance pizza (wheat bread and healthy toppings, of course) or REAL mac and cheese, but for the most part, we just make eating healthy enjoyable … and we keep the unhealthy alternatives out of the equation altogether.

Now, I understand how convenient fast food can be to satisfy a hungry, grumpy child.  I understand how easy it is to throw frozen French fries in the oven instead of baking a fresh potato and making it flavorful.  I understand that a jar of Jiffy peanut butter costs $3, while a jar of all-natural organic peanut butter, with no salt or sugar added, costs $6, and requires you to stir the damn thing before you eat it!  And, I understand now how difficult it is to say “no” to a child when he or she sweetly, authentically and sincerely looks you in the eyes and asks, “Pwease, may I have macaroni and cheese?!?!”

But nothing that was ever good for us was ever easy, and nutrition is definitely no different.  And since when do we skimp on providing our children with the best source of a healthy diet?  During their early years, children are constantly growing and developing physically and physiologically.  They do not know that proper nutrition, vitamins and minerals are essential for providing the body the proper building blocks for growth and maturity.  They do not know where or how to get these vital building blocks.  And, maybe more important, they don’t understand which sources to avoid.  It’s up to us to guide them along.  It’s up to societies and communities to encourage it.

So, next time you are at dinner with your kids, opt for the white milk, grilled meat and vegetables, even if it means sharing a plate with them.  A LITTLE ketchup will help, but don’t be liberal in your serving size.  You will be doing both of you a favor, because let’s face it … do YOU really need that cheese burger and fries with a super-sized Sprite?

(Join Jamie Oliver’ Food Revolution and support better meals in schools.  It’s our children’s right and our obligation)

Asia and the GenConnect

The statistics are staggering.  Between growth in Asia and the empowerment of young generations, the influence of technology on our lives, and our businesses, is a force more powerful than we can imagine.  According to Advertising Age, here are some very interesting statistics:

Asia:
  • China: There are 480M internet users, 277M of which access the internet via a mobile device.
    The average Chinese spends 20 hours per week on the internet, and 80% have access to broadband.  
  • India: In just 10 years, mobile subscribers have increased from 3.6M to almost 800M.
    It is predicated that the mobile handset will be the primary means of internet access for most Indians.
  • Indonesia: Although PC penetration is only 10%, mobile phone penetration is fast approaching 60%.  80% of all mobile phones are internet enabled.
    Represents the second biggest Facebook population in the world at 39M profiles.
    15% of all Tweets globally come from Indonesia.  Twitter is how Indonesians are making their voices heard.
    Online advertising is expected to grow 200% in 2011, making up 8% of total spending.  Social Media will make up 80% of this spending.
    Economists see the country as one of the eight markets that will drive global growth.
  • South Korea: Half of the 49M people are active on some kind of social networking service, with 34% visiting Facebook each month.
Now, let's consider the generation born between 1995-2005, or the GenConnect (TM!), who are slowly entering their tween and teen years and wielding incredible influence via social markets:
  • By the time they reach college, they will have amassed an average of 300 friends on Facebook.
  • One of the key categories for influence is "technology".
  • The first generation that isn't just comfortable with technology, they are uncomfortable without it.
  • Apps are not only changing the way kids get content, the are becoming the default way of consuming content.
  • Brands, such as Disney and Nickelodeon, are no longer the "portals" for content.  Devices are becoming the new portals.
  • More than 75% of teens have a cell phone; 76% have iPods; 66% have hand held gaming devices; 29% have laptops.
  • Kids ages 13-17 send 3,365 text messages per month, more than double the next largest age group (18-24). 
  • Teens are using mobile phones to text, listen to music, play games, and take photos and videos.
  • They watch 7.25 hours of video per month versus the average of 4.3 hours, and watch considerably less television at 24 hours per month, versus the average of 35 hours.
  • 78% of teens trust recommendations of their peers, and 77% rely on friends to tell them about new products and brands (versus 59% who look to TV).
  • Influence with and over each other is important and not new, but social media has made it much more widespread.
So there you have it.  The most exciting part is that all of these influences have taken hold in just the past 10 years.  What influence and potential do the next generation of kids hold (the GenConnect ... trademark, thank you very much)?  Will Asia continue to dominate the growth of the digital age?  Regardless, if these statistics aren't being considered when developing a global business strategy, then the two most influential markets for the next decade are going to be ignored ... and who can survive with that?

Who Took My Bandwidth?

Netflix made the news again today, but for a completely different reason than irking its customers.  According to Venture Beat:

  • Netflix accounts for 28% of ALL bandwidth usage nationally.
  • Neflix peaked at 32% of downstream traffic this year.
  • Neflix, HTTP, YouTube and BitTorrent account for 64.4% of all bandwith consumption!
More interestingly, there continues to be a rapid shift of traffic away from desktops (PCs) to set-top boxes, gaming consoles, and smart devices.  Only 45% of internet traffic on fixed networks goes to desktop computers!

All I can say is ... wow.  Netflix may have lost 800,000 subscribers since "Quickster-gate", but they were on the right track.  Streaming is the future.  For now, however, stop streaming video and slowing down my email!

Social On The Road


Social networking app users grew by 127%, according to ComScore in an article dated 10/20/2011.  Takeaways:
- US Mobile social media audiences grew 37%
- More than half of all social mobile audiences read a post from an organization, brand or event from their mobile devices
- Mobile browser accounts for more visits, but app audience has grown 5 times faster than last year.  Each now accounts for 42.3 million users
Get social.  Get mobile.  Get app-ed.

Happy Peteday!

I posed a question on Facebook questions a number of months ago, inquiring why we have 12 months in a year?  It was strange to me that, seemingly arbitrarily, we had 12 months every year with a varying number of days in each?  Who said it had to be this way?



Ignoring the effects of traveling at or near the speed of light and the relative effect of speed and acceleration as observed by the expanding universe, time to us humans on earth is constant.  There are 60 seconds in a minute, 60 minutes in an hour, and it requires 24 hours for the earth to rotate one full time (in relation to the sun).  This could have been arbitrary, if we had not used quartz as our standard for measuring time.  Easy to find and cheap to produce, quartz creates a signal with a very specific and accurate frequency when an electric oscillator is applied, making it a standard.  I suppose we could have easily picked a different gem, which would give a different frequency and, hence a different time measure.  This would be great if it cuts a few seconds from my 100M dash, but that aside, we can just accept quartz. As well, we know that the earth will rotate on its axis 365 times in one full rotation around the sun  (365.242199 to be exact, which is why we add one day every four years and another day every 500 years or so).

So my question ... what is the scientific reason for having 12 months each year?  And why is the start of every year, January 1, start on the day (position in the path around the sun) that it does?  As it turns out, there is no scientific reason ...

One explanation is that there were originally 10 months in the year, because ancients liked the ability to use 10 (number of fingers ... farming accidents aside) in their counting, and hence created 10 months.  This would explain why months of Septem(7)ber, Octo(8)ber, Novem(9)ber, and Decem(10)ber have Latin-based numeric names.  Rumor has it that during the Roman Empire, Augustus felt left out and created a month in honor of himself (August) and another after his uncle and adoptive father, Julius Caesar (July), and for whatever reasons took more days from February to fill the new months.  There is a more modern example when deceased Turkmenistan President Saparmurat Niyazov changed the names of the months and days after himself and his family.  At least he didn't add/subtract days or months.  I digress.

A more compelling reason, and one probably held closely by the ancients as well, is based around lunar days, or days between full lunar cycles.  Originally, the ancients didn't have electric oscillators and quartz, or at least hadn't put the two together, so the easiest thing for everyone to use was the second most visible celestial body, the moon.  At 29.5 lunar days, that creates about 12.4 lunar cycles in a year. Round a bit, add a few days, tweak every year and ,wham, you've got 12 months. Of course this still doesn't explain the differing number of days every month!  Ugh, where's my symmetry?

Regardless of how you look at it, I think it's time for a change.  With science and technology, there is no reason we need to stick to this arbitrary method of date keeping.  Instead, we should consider a calendar that is much easier and convenient for all! Here are my suggestions:
- Use an 8 month and 8 day/week calendar.  This would result in 45 days in each month, 45 weeks in each year. Nice and simple.
- At the end of the year, the remaining 5 days would be recognized as a 5-day "rejoicing week" (the 46th "week" of the year), where we all take time off, remember and appreciate the previous year, and get psyched for the following year. The rest of the world takes an entire week off for New Years, why don't we?  And don't worry about leap year, every four years, this special week would be 6 days long!
- The first day of every other month would mark the beginning of a new season and make each season exactly 2 months long. Given the actual equinoxes vary from year to year anyway, this method would be perfectly acceptable.
- The first day of each year would be the first day of spring. (i.e. January 1 would fall on the Spring equinox, currently on or around March 20).  It's commonly celebrated as the beginning of the harvest season, and often called "new birth". What not a better day to start a new year??
- Work weeks would increase to 10 hours per day for five days (50 hours total), but we would observe 3-day weekends every week. This would increase work hours from 2,080 to 2,250 hours per year, increasing our productivity.  We would, in return, actually increase our relaxation days from 104 to 140, excluding observed holidays.  This, I would argue, would increase productivity as well, because let's face it, who really gets enough rest with a two day weekend?  (I'm still trying to figure out what happened to Saturday!)
- Of course, all major holidays would have to be realigned in the new calendar, but that should be too much of an issue to determine.

In the end, we would have symmetry and meaning behind our days. With more time off on the weekends, people would consume, travel and vacation more.  Now, a week long vacation goes from 9 to 11 days (including the weekends)!  More consumption, happier people, economic bliss.  Who could argue that?

Of course, those who have religious reasons for leaving Sunday right where it's at will oppose, not to mention the numerous other world calendars I have to contend with.  And, let's not forget calendar manufactures and, of course, models. Who would be burdened with the difficult decision of which 4 S.I. swimsuit models to cut? This says nothing of the countless hate mails I would receive from young teenage girls around the world with a vendetta for cutting their locker calendars by 4 months!  Sorry, you only get 8 Justin Beiber months.

Regardless, it's nice to think about.  I, for one, already have my next several 3-day weekends planned, so let's get on implementing.  I guess the logical next question is: what do we name the eighth day of the week? I suppose I could take a page out of Turkmenbashi's and Augusta's strategy ... happy Peteday everyone?