If You Can't Beat Em ...

Brick and mortar stores are indeed threatened these days by many obstacles, namely the internet, but instead of fighting, success may just rest in compromise ... or just giving in altogether.  A great article by Convince&Convert got me thinking.
I wrote earlier about what I believed would happen to physical stores in R.I.P. Strip Malls, saying that stores that provide non-differentiable products will ultimately lose out to online websites.  It's far to easy to compare prices and far to convenient to have items shipped directly to your doorstep.  How can a small store or small store chain, with any aspirations for growth, possibly complete long term with Amazon.com or Walmart.com?  They can't ... unless ...

Maybe the secret is embracing the enemy instead.  By incorporating technology, including social media and the online experience, a store could create a completely unique shopping experience.  I'm not sure what this looks like, but here are couple of possibilities.
- Create and promote a fun and festive online presence.
- Provide free wi-fi at the store, and encourage patrons to bring their smart phones or tablets.
- Create games and discounts for people who come and check in through Four-Square/Facebook/etc.
- Offer to match prices found on reliable websites for a day, or even a certain period of the day.  A real "Happy Hour".
- Invite people to attend a Twitter party at the store and participate live.
- Invite others to post pictures on your company's Facebook/Instamatic/etc site or contribute to a blog.


I'm sure there are many more options to consider.  Regardless, the message is clear.  Small retailers need to do something to differentiate themselves and, more important, to compete with online disruptors.  They aren't going to compete on price or selection, so they must compete on experience.  Embracing that which is hurting them just may turn out to be a savior!

Following Moms Anywhere!

Moms are increasingly moving online, which means retailers need to follow.  According to eMarketer Digital Intellegence:

- 23 Million moms with children under 18 in the household currently use Facebook at least once per month.
- This represents 2/3 of all online moms in the country!
- Overall, 26.5 million moms with children are active social media users
- This represents 79.2% of all online moms.
- In 2011, online moms make up 17.9% of ALL US social media users!

Take away: If you sell to moms, and you have any hopes of growing a business, or heck even staying in business, you must be online and active with social media!  There are moms waiting!

I Protest ... Part Two


In response to comments (which are way too rational, I might add).  I can see the basis for the occupy movement’s frustrated, but just staying that the "playing field is "unfair" is, well, unfair, and it sounds like an excuse.  "I can't do well for myself or my family because the playing field is unfair."  I would argue that there are a good many people who are working in the system and achieving greatness and aren't necessarily part of the top 1%.  They don’t use excuses, they work harder.


With that said, I don’t disagree with the movement entirely, but it needs a better message.  This article does a decent job of making the case (click on the charts).  And although I can get behind facts and numbers, even this argument has holes.


Owning wealth and debt:  Is it the fault of the richest Americans that the rest of America spent beyond their means over the past decade?  What the wealth and debt discrepancies tell me is that some people managed their money smart, and others did not. I am not going to hold it against the wealthy for earning more than me if they worked harder and smarter, the same way I am not going to blame a stronger, faster runner for beating me in the 100M dash.  I just need to figure out a way to overcome and run faster.  One slide mentioned bankers making $350K per year, but doesn't mention that they most likely work 80-100 hours per week.  That's a lifestyle choice, and I would argue a privilege, and shouldn’t be held against them.
Tax structure: Regardless of how you slice it, the wealthy still contribute vastly more to taxes than the rest of the county (slide 25,26), and considerably more than the 47% of Americans, who benefit from tax-supported services and pay zero taxes.  Also, click on "Homa Files" blog to the right and see the Buffet Breakdown.  It points out that, after his AGI is adjusted for charitable donations, his tax rate is a measly 17%, indeed lower than his secretary.  It also points out that he would have to give $20M to charity to achieve this tax rate.  So, yeah, sure, he paid 17%, but it cost him $20M!!  The lower tax rates are a result of investment.  Same goes for corporations.  These "tax loopholes" are incentives to spend money on the business.  GE paid zero taxes on $3B (?) in profit last year, but it's because they wrote off losses and investments from the previous years.  When you look at it over several years instead of the single-year picture to which we are accustom, then it would ultimately level out.  Also, think of it this way ... if you run GE, are you going to be MORE willing to hire people and invest in R&D now, more than likely at a net loss for the next three years (average time to development, bring to market and reach profitability ... if profitable), if you are able to write those losses off toward the income later??  Let me answer that ... yes.  If not, then don't get into business.  It's ridiculous to think that R&D, investment and job growth can happen in a fiscal Jan1-Dec31 year.  That's just not how business cycles work.  GE did not cheat taxes.  Did they make shareholders and managers rich?  Sure they did, but, they also kept tens of thousands employed and gave us great innovation


Banks: Yes, banks and executives are to blame for this mess, clearly.  Do I believe that execs should be prosecuted ... tough to say.  They did nothing "illegal".  Were they unethical and immoral?  Yes, but bad karma is the only real sentence available.  I am angry at banks because when we needed growth capital, and we were squeaky clean on the books, we were turned down.  The bailout was supposed to support the capital market and businesses, but securing capital for growth has never been more difficult.  To a certain extent, knee-jerk reactionary regulations (higher cash reserves requirements don't help) and ridiculous banking borrowing options (borrowing for nothing, buying risk-free government paper at 1-2%) has hurt the economy even more.  It's the Fed's policies, not the bankers.  But, overall, tough call ... what's moral?  Earning money interest free for your shareholders or loaning considerably higher-risk loans to small businesses in a tough economy?  If you own bank stock, then the former is going to be your choice.  If it's not, then don't get into business.  :)


We The People:  We, as a culture, are as much to blame.  Racking up record debt, buying unaffordable houses trying to make a quick buck over working hard, all things that Wall Street and banks didn't force us to do.  Did they encourage some of it, yes, but for the same reasons I don’t commit to a three-year gym membership, I choose my course of action because I know better, not because someone tells me.  Further, I would blame media more than banks for perpetuating messages that are destroying our culture.  "Jersey Shore", "Housewives of Beverly Hills", "NFL Wives", etc ... what good do these programs do except to make us wish we were all rich and famous?  Do you see these people working hard???  This is a completely different soap box to argue.


So, my problem with the protesters, and most supporters:  Nobody is putting up solutions.  This movement is not going to end capitalism or close down Wall Street.  So, what do you do?  Here are some of my suggestions (that will assuredly keep me out of public office):
1. Tax code: Revise the tax code by reversing Income and Capital Gains taxes.  Income should be taxed lower than capital gains.  If you work, and you make a living contributing to the economy through the creation of products or the fulfillment of services, you are taxed at the absolute lowest level.  The more you work, the more you keep.  If you are sitting on a stock-pile of cash and living from it or creating wealth through "soft" measures (not actually producing a product or supplying a service), then this should be taxed higher.  I say reverse the taxes: Income tax 15%, capital gains 30-40% (or even higher).  I think business owners will put their money to work, growing their business and employing people if they know that it’s more valuable to engage your money than sit on it.
2. Tax everyone: There, I said it.  If you are earning income, and utilizing public services, which everyone does, you should contribute through taxes.  It doesn't have to be much, but anything more than nothing is fair.  Remember when you purchased your first car or home?  You treated it better and with more respect because you had ownership in it (apologies to the owner of the first apartment I rented).  Everyone owns public works, so everyone should pitch in.  I like Herman Cain’s 9-9-9 plan, although flawed, because it is the first to say this (*gasp*).
3. Market the benefits of taxes:  I hear the argument that in the 40-50's, the tax rate was 90% while the middle class grew.  True, but what did we get out of it?  The interstate highway, air transportation, telecommunications, sent men to the moon, the most powerful military in the world.  And the middle class grew through hard work and sweat putting all this into place.  Everyone contributed.  What do our taxes toward now?  Wars in the middle east, entitlements.  This is now what is going to grow our economy and create jobs.  We have nothing to get revved up about.  Well, not true, plenty to get revved up about, but what we need is resolute vision from the top.  Here are my suggestions: 
- Invest in the infrastructure of the future: uninterrupted, free nationwide WIFI.  This will help consumption, communication and educations.  As well, there exists a upcoming new technology that will allow you to recharge batteries on your computer and phones through WIFI.  Why not integrate this concept with electric cars so they can charge on a nationwide WIFI system while we drive?  It would require less infrastructure investment for recharge stations.  Sorry, filling stations, you will be reduced to Slim Jims and slushies.
- Invest in transportation.  When they were completed in the middle of last century, bridges and roads were only supposed to last 50-years (with a considerably smaller projection of cars and passengers).  They must be improved.  As well, provide funding to the states for transportation and get rid of toll roads!  These are huge productivity killer that add transportation costs.  An improved infrastructure and increased productivity would further add to the greatest transportation infrastructure in the world and give us a leg up for production and manufacturing.
- Investment in solar power, algae technology, nuclear, and other alternative power sources.  Expensive and risky, which is why we should all pitch in to find the next source.  AT THE SAME TIME ...
- Expand production of oil and coal domestically.  New power sources are years away from fruition, and we still need natural resources in the meantime, and a lot of them.  We cannot depend on foreign entities for the fuel that drives our economy.  Also, let’s keep in mind that almost everything we use has a petroleum-based product in it, from vitamins to 90% of your car, so we cannot, in many lifetimes, eliminate dependence on oil, we can only curve it.
- Investment in education and curriculum.  We need to prepare kids for the future, which will be completely different than what we know now.  We also need to teach and promote trades, so we keep production jobs here.  Lastly, incentivize teachers and with better benefits and restructure the school system to attract the brightest leaders to teach our next generation.
- Subsidize manufacturing.  It’s tough (arguably impossible in some cases) to compete with developing countries when it comes to manufacturing right now, but that is changing.  The rising cost of oil, the increasing safety concerns, and the growing middle class in developing countries is shrinking the cost benefit of producing overseas.  Incubators to promote new manufacturing technologies and provide skill training, reduced regulations for manufacturers in the US, and more free trade zones will help promote manufacturing domestically.  This will bring back tens of thousands of jobs and shrink the competitive deficiencies we have been burdened with  over the past few decades.  We grew as an industrialized country, we can continue to do so with the right attitude.


These are a few suggestions.  All would require higher taxes to fund if completed through public programs, which would require a major cultural shift of attitudes and expectations.  The middle class will be happy because jobs will be created, trades will be needed and salaries will rise, and the upper class will be happy because the infrastructure will be set for the next generation of products they produce.  I think many would be quick to say that this could never happen, given the partisan politics and great ideological divide in the country, but I would point to the Kennedy days when going to the moon seemed completely unrealistic.  It just needs to be said, a map needs to be laid out, compromise needs to be made, and people need to believe.  Probably the most important thing for everyone to understand is that big ideas can be generated in a 4-year political cycle, but a big visions may not be achieved for a decade or two.  My take: the general public's feeling of entitlement, deserving something for nothing, will hold us back from every raising taxes on EVERYONE to fund much needed innovation.  So, the private sector will prevail in the end, as it has for the past few decades, and smart, hard working individuals will rise to the top with a grand vision, not ideas, and become the next ruling class.  


Which leads me back to the protesters and Occupy Wall Street.  Leveling the playing field is fundamentally not capitalistic, and capitalism will not and should not be replaced any time soon.  It sucks that so many people are out of work, with many being unemployed for a very long time.  Sitting in a park is not going to help this.  The message has been sent, now let's move on and get back to work building on this great country.

CNN Money - Growing Your Business Today

Very proud of the article in CNN Money recently.  Entrepreneurs and business managers are having a tough time battling not only the economy but banks to find financing for growth.

In the end, it comes down to risk and perseverance.  It's not easy to run a business in these economic times, but sometimes, it's best to be aggressive while everyone else is retreating!



Don't wait around for the banks

Don't wait around for the banks
Rhett Power and partner Peter Gasca, former business development consultants with the U.S. Agency for International Development, couldn't get a bank loan to grow Wild Creations, their Myrtle Beach, S.C. toy company, founded in late 2007. So they each sold their second homes, borrowed against their home equity and cashed out their 401ks to raise $350,000 -- a substantial risk. "We had very small kids at the time," says Power.
Learning the toy business from the ground up, they looked for undiscovered toy inventors who needed help in getting their ideas to market, eventually releasing products such as the award-winning EcoAquarium, a self-contained ecosystem complete with its own dwarf frogs. Sales at the profitable company grew from $850,000 in 2009 to $5.3 million in 2010. The duo have managed to get their toys on the shelves of Toys `R Us and Barnes & Noble while running the business on cash flow.  

I Protest ... The Protest!!

Am I missing something?  Until now, the Occupy Wall Street movement, for me anyway, has been little more than a fun recap on the Daily Show and the Colbert Report.  Now I understand there is a movement starting here in Myrtle Beach, with its first rally on Saturday, 10/22/2011.

So, that got me thinking.  Myrtle Beach??  Really?  Really?? 

I wouldn't be so shocked if the movement's purpose was so undefined.  Even the information on the Occupy Myrtle Beach First General Assembly Facebook page is, besides lacking spell-check, very vague: 

This will be the first meeting of the Occupy Myrtle Beach general assembly, which will consist of anyone who shows up. At that point decisions will be made by group concensus unless the group concensus is to pick another method of runing things. Everyone will have a voice. Bring your signs, because once the meeting wraps up, we hope to actually find a spot to Occupy and protest. 

"Find a spot to occupy and protest"?  Protest what?? 

I believe the message is, or at least should be "give power to the people, not the corporations or the top 1% of earners", which would make a great sound bite for the news.  It could be said, and then we could all go home.

But what I've seen and heard, and what appears to be the underlying message is, "blame the rich for our societal issues".  There is a good amount of animosity pointed toward the wealthy, as if every wealthy person is culpable for the economic mess we find ourselves in these days.  They are not, or at least not completely, and in fact, the vast majority of the other 99% are as culpable (how many of you have debt or purchased a more expensive house than you could afford?)  This is a dangerous message to create a movement around, because unlike the Arab Spring, there is no outcome that will suffice this mass.  If the elimination of capitalism in favor of socialism is the end goal, then this is the wrong place to mess with. 

Everyone Needs A Little Revolution (see "Define Your Cause")

I believe we live in a great country that offers rare freedoms and privileges seldom found outside the US.  Opportunity is the key word.  Opportunity is what shines a light down the path for anyone seeking to be in charge of bettering his or her life.  While we may all have to work harder to achieve prosperity these days, the overwhelmingly greatest opportunity for greatness exists in the US.

So, while I believe in free speech and liberty, I do not believe that disrupting the businesses of hard working entrepreneurs or loitering in a public place without following public rules is an amicable means of relaying a message.  And, please stop saying that you represent 99% of the people, because if you did, then 99% of the people would be protesting with you.  I am part of that 99%, and you do not represent my point of view.

Let the debate begin ...

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